Earn ‘Thank Yous’ Instead of Eye Rolls from Your Marketing

Helping brands stand out and matter by doing better, not shouting louder.

(Let’s skip the boring small talk and dive straight into making your brand unignorable.)

Do you have a brand, or a bland?

Your brand could do better, something different—something that doesn’t just interrupt people but makes them genuinely appreciate you.

I’m Reid Holmes, and I’ve spent over 30 years crafting creative solutions for brands like H&R Block, Coca-Cola, and The Mayo Clinic.

My approach?

It’s called Appreciated Branding—earning true appreciation by solving problems that actually matter and break through audience indifference. Marketing has changed, drastically. It’s not about spending ever bigger budgets to get people to care about you. It’s about doing things that prove you care about them.

That’s what I do.

I help brands stand out with fresh, emotionally-driven ideas that create real, lasting impact for the business, its’ employees, and the people they hope to attract.

TRUSTED BY WORLD CLASS BRANDS….

CONSULTING

Make your brand – and your career – matter.

Marketing shouldn’t just be about interruption and noise. With my Appreciated Branding process, I help you uncover what your brand is  already doing right, find fresh ways for it to stand out, and create your brand’s Unique Emotional Solution – an asset that’s yours and can’t be copied.

From low-hanging fruit to larger platform ideas, I’ll help your brand make a bigger impact that drives real results. For the business. Your customers. And your career.

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Low Hanging Fruit

What’s already working that we can spotlight?

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Unique Emotional Solution

What is the emotional connection that will activate your audience and can’t be copied by competitors?
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Cultural Relevance

Solve real problems in the world to earn the appreciation of your stakeholder constituencies: customers, employees, leadership, and most importantly, future customers and employees.

Ready to make your brand appreciated? 

SPEAKING

Challenge the status quo and drive real-world results.

Looking for an energetic, delightful speaker who won’t bore your audience with the same-old, same-old marketing advice? I’ve entertained audiences on four continents, talking about the real power of brands and how they can create impact.

My talks blend humor, storytelling, and actionable insights that leave a lasting impression.

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The Cost of Boring

Why dull marketing costs you more than you think.

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Getting Attention in the Distraction Economy

Why interruption marketing is dead, and how meaningful impact wins attention.
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Don’t Shoot Your Brand in the Foot with AI

The risks of AI-driven creativity and how to use it wisely without losing trust.

Want me to bring a fresh perspective to your next event?

WHY

“Appreciated”

BRANDING?

It’s time to rise above the noise.

Your brand – and your career – deserves more than just another marketing campaign.

With my years of experience as a Creative Director and my Appreciated Branding approach, we’ll create something truly unique—something that not only earns attention to help the bottom line but earns genuine appreciation.

(The Man, The Myth, The Brand Whisperer…)

Top 10 ways to get better creative work out of your agency

Whether you’re working with an agency or leading a creative team, the secret to truly amazing, standout work isn’t about shouting louder—it’s about being smarter. Get my FREE GUIDE and inspire your team to make your brand matter.

(Prepare to rethink everything you know about branding.)

People Actually Like Me…

Real words from real clients who swear by my work.

The Book That Makes Brands Get Noticed

Appreciated Branding flips the script on traditional advertising by showing how brands can earn attention instead of demanding it with more expensive interruption..

Want to see what all the buzz is about?

Grab a copy and start creating a brand that people actually care about.

(Prepare to rethink everything you know about branding.)