Reid will show your audience new methods for engaging with consumers and get your brand recognized as a solution, not a problem. Reid’s work for The Mayo Clinic – mayoclinic.com/ connect - was the first digital platform ever created to truly activate 3-way brand conversations. The New York Times heralded it as a new era in digital marketing utility, brand building, and brand activation.

In over 30 years as an agency creative executive for America’s biggest brands, Reid speaks from experience when he says short-term thinking drives down marketing performance. His H&R Block campaign (“You Got People”) took the company from 19 million to 23 million returns in just 3 years. Invite your C-Suite and you’ll all walk away immediately understanding how long term thinking leads to more reliable growth.

They’re a dime a dozen. Zoom out for a fresh perspective. Reid will teach you how to get your brand - especially mature brands - off what Reid calls the Plateau of Indifference. Nowadays, products are more commoditized than ever. It’s a values game. Stand for something bigger. Get your customers to care about you again by showing them you care about them.

Reid sees around corners. He was among the first to caution brands from building their marketing future “on rented land” like Facebook or Instagram – where you don’t control the rules of engagement because the owners can change them whenever they want. The time to attract, not distract, has come. Reid will show you how, whether you use AI, or not.

Unlike the advent of the soap commercials interrupting daytime drama's in the 1950s, categories today have exponential me-too solutions competing. Bullet pointing your product's rational "reason's to believe" is lost in the clutter and noise of this new distraction era. With so many parity options at consumers fingertips, purchase decisions are made on price more than ever. Consumers don't care about brands unless given a bigger reason.

Reid gets animated when he shows your audience how to increase revenue brand value without increasing your budget. Many people forget it costs 5X more to acquire new customers than it does to get repeat purchases from the ones who appreciate the brand. Reid will teach your audience how to get your brand "Reverse-Targeted."

When you ask your employees what they like most about their job, you don’t want the answer to be “leaving at 5.” If all you’re offering your employees is a paycheck, your competitors are likely gonna keep hiring them away. Humans want to feel belonging to a community that shares their values and proves it. They want to be are proud of where they work. And why they work there.

Over his 30-year career, Reid heard time and time again from his clients one overarching theme: "he asks us the right questions. Then he shuts up, listens to the answers, and helps you solve the problems." And that’s exactly what he’s ready to do for you.

Corporate Social Responsibility (CSR) efforts may allow a company to check a box as a brand that "does good." But why can't doing that good be of immediate value to the customers you want to attract? Re-planting the Amazon rain forest is noble and needed. But replanting trees in your customer's neighborhoods also does good, earns immediate appreciation, and builds brand value.