GET THE BOOK

Appreciated Branding: Transform Your Brand From Ignored to Irreplaceable

If you’re ready to get your brand cared about and actually matter in today’s marketing-saturated, attention-starved world, then you’re in the right place. Appreciated Branding is your guide to breaking free from the bland “interruption model” and building a brand that people genuinely appreciate (and can’t live without).

What’s This Book About?

In Appreciated Branding, I take my 30 years of experience in the advertising trenches and flip the old model on its head. No more chasing customers down with interruptive ads. Instead, I show you how to make your brand irreplaceable by creating real, human connections—connections that not only capture attention but earn genuine appreciation.

We’re talking higher profit margins, real growth, and a brand that’s more than just background noise.

Why Do You Need This Book?

Let’s face it: the world is oversaturated with marketing messages. It’s up to a staggering 10,000 a day. To stand out, you need to deliver more than just a catchy slogan or flashy ad. You need to be appreciated.

This book is packed with insightful anecdotes, real-world case studies, and actionable strategies to help your brand earn a place in people’s lives—not just in their feeds.

What You’ll Learn in Appreciated Branding

Here’s a taste of what you can expect:

$

Get Higher Results Without Higher Spend

Because making an impact doesn’t have to drain your budget.

$

How to Make Performance Marketing Actually Perform

Proven techniques for getting real ROI without adding zeros to your ad spend.

$

The Unique Emotional Solution

Discover why this is your ticket out of the “me-too” benefits game and into a league of your own.

$

Break Through by Solving Bigger Problems

When you solve real problems, your brand earns real loyalty.

$

Sell Meaningful Work to Your C-Suite

Learn how to make your job (and your brand) fun again by driving results that matter to your customers and your boss.

Order Now on Amazon

(Prepare to see your brand in a whole new light.)

Get a Sneak Peek 👀

Curious about Appreciated Branding? Download a free chapter and discover how to make your brand impossible to ignore.

(Because your brand deserves more than just a passing glance.)

Reader Raves…

"Appreciated Branding redefines doing good in the context of our modern, consumerist society. Drawing on his decades of experience as a creative director, Reid clearly demonstrates how brands can immediately better customer's lives and society through the products and services they sell, ultimately cultivating appreciation and growing the bottom line.”

Anne Bahr Thompson, Global Brand Strategist, Author, Do Good - Embracing Brand Citizenship to Fuel Both Purpose and Profit

“The principles captured in Appreciated Branding do a brilliant job underscoring that companies benefit from bringing goodness and business together. Companies truly can “Do Well by Doing Good” and perhaps even more importantly, we MUST use business as a platform for good. It’s the most direct and impactful path to true social change.”

Amanda Brinkman, speaker, TV host, CEO of Sunshine Studios, former Chief Brand Officer, Deluxe

“Want your brand to prosper today, tomorrow, and deep into the future? Read this book.”

Jack Uldrich, global futurist, and multiple best-selling author.

"Reid makes a compelling case that to make a true connection with meaning, brands must proactively solve our problems. Through vivid analogies and cases, Appreciated Branding is a rallying cry for brands to transcend self-serving motives and actively contribute to the betterment of their customers’ lives.”

Tom Wennerberg, Executive Partner, Gartner



Appreciated Branding reveals the dramatic shifts in brand building and offers a fresh approach to boost ROI without increasing spend. Reid highlights a key truth: Marketing is saturated. The best way to stand out is by aligning with values that resonate with your audience. When people feel a genuine connection to a brand, they are not only more likely to make a purchase but also to remain loyal customers.

Tim Holmes



Appreciated Branding is a quick, comprehensive read that makes sense for brands large or small. Reid's insights after decades in the business are spot-on. You'll find yourself nodding in agreement with each page. Well worth the read!

Review from Amazon



Well written and timely for today and tomorrow’s brands. The style of writing does a good job of proving the points, while not selling too hard. It is pragmatic and on point regardless of where your professional journey is today. There are so many books on brand, this one shines a bright light on the how, why and what.

Keith Sherman



For anyone who has ever wanted to build or rebuild a brand, market products or services and "WIN". Appreciated Branding makes you think creatively about what you are trying to deliver to the marketplace. A good read.

Kenneth Goulet



This book is extremely well written. The author presents current challenges brands face today along with solutions that will help them ‘matter’ immediately to their consumers. I’m so glad this book came out. It is refreshing, necessary, and easy to understand and implement. Five Stars for Reid Holmes and Appreciated Branding.

Review from Amazon



Reid Holmes offers up a crisply written guide book for the Golden Rule of Brand Building: do onto others what you would have others do onto you, and your brand will grow and profit. In a world of full contact marketing, his new approach is simple, human and surprising.

Steven J. Wehrenberg

Ready to Transform Your Brand?

Whether you’re a CMO, a brand manager, or just someone who’s fed up with bland branding, Appreciated Branding will show you how to rise above the noise and make your brand a force for good that people actually care about.

Order Now on Amazon

Download A FREE Chapter

(Because “appreciated” is better than “ignored.”)