Branding the Value of REALTOR® Associations

Stop Membership Attrition. Reignite Your Association’s Value.

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Registration Deadline: February 18th, 2025

(Register or Pay by this date to receive an exclusive 1-hour kickoff call with Reid Holmes!)

The Challenge

Membership attrition is real. REALTORS® are asking, “Why does my association still matter to my business?” If you don’t have a clear and compelling answer, you risk losing them.

Reid Holmes, a branding expert with over 30 years of experience, is here to help you define, communicate, and reinforce your association’s true value to its members.

The Solution:

Branding the Value of REALTOR® Associations

A 10-Week Coaching Program Built Specifically for YOU!

About Your Instructor: Reid Holmes

Reid Holmes is a branding expert with over 30 years of experience working with top corporate brands. He specializes in helping organizations clarify their messaging, communicate their unique value, and build deep member engagement.

Through his strategic insights and hands-on approach, Reid has helped countless businesses and associations differentiate themselves and grow their influence.

His engaging and insightful coaching style ensures that every participant walks away with actionable strategies to make an immediate impact.

The 10-Week Course

(Begins February 25, 2025)

A structured coaching experience with Reid Holmes to build, refine, and implement a clear value proposition for your association.

Discovering Your “Why” & Mission Statement Development

  • NDefine your association’s unique mission and purpose.
  • NExplore what differentiates you from other industry groups.
  • NDraft a mission statement using a provided framework.

Identifying and Prioritizing Member Needs

  • NConduct surveys and focus groups to understand REALTOR® concerns.
  • NAnalyze current market challenges and how they impact members.
  • NAlign services with real-time needs and demands.

Crafting a Strong Value Proposition

  • NLearn the key elements of a compelling value proposition.
  • NTransform services into tangible member benefits.
  • NTest messaging to ensure clarity and impact.

Building Your 30-Second Elevator Pitch

  • NDevelop a concise, powerful pitch to explain your association’s value.
  • NTailor the message for different REALTOR® audiences.
  • NPractice and refine delivery for maximum effect.

Using Storytelling to Drive Engagement

  • NLeverage storytelling techniques to enhance brand credibility.
  • NCollect and share success stories that resonate with members.
  • NCreate narratives that build emotional connections.

Delivering More Value-Added Services

  • NEvaluate your current programs to identify strengths and gaps.
  • NInnovate new offerings that increase member engagement.
  • NPromote underutilized resources in fresh, compelling ways.

Creating Messaging That Resonates

  • NDevelop effective communication strategies across different platforms.
  • NEnsure brand consistency in email, social media, and events.
  • NTest and refine messaging for optimal engagement.

Turning Members into Advocates

  • NIdentify influential members who can serve as brand ambassadors.
  • NEquip them with talking points and advocacy materials.
  • NDevelop incentives and recognition programs to encourage advocacy.

Measuring & Communicating Impact Effectively

  • NDetermine key metrics that demonstrate your association’s value.
  • NCollect and present data in compelling ways.
  • NCreate an annual impact report to share with members.

Sustaining the Momentum for Long-Term Success

  • NDevelop a plan to keep your messaging and value proposition relevant.
  • NAdapt to market changes and member needs.
  • NEmbed a culture of innovation within your association.

End-of-Course Workshop & Showcase

(August 2025)

At the August 2025 Association Executives Meeting, participating associations will present their progress in a dynamic workshop. Each team will:

  • NDeliver their refined Mission Statement.
  • NPresent their polished Value Proposition.
  • NShowcase their perfected Elevator Pitch.
  • NShare compelling Member Success Stories.
  • NPresent an Impact Report with measurable results.
  • NReveal their 12-Month Strategy for ongoing value delivery.

Reid Holmes will moderate the event, offering feedback and ensuring that every association leaves with a clear, actionable roadmap for success.

Here’s What You Get:

✅ A clear and compelling value proposition.

✅ Tailored elevator pitches for multiple audiences.

✅ Strategic messaging and storytelling techniques.

✅ Empowered advocates within your membership.

✅ A 12-month roadmap to ensure lasting impact.

Your Investment

$3,000

For 2-3 participants per association

$5,000

For 4-5 participants per association

$8,000

For 6 to 9 participants per association

How to Register:

Option 1

Pay Now & Secure Your Spot

(Ideal if you want to guarantee participation and streamline the process!)

$3,000

For 2-3 participants per association

$5,000

For 4-5 participants per association

$8,000

For 6 to 9 participants per association

Option 2

Register To Save Your Spot

(Need to confirm the payment process? No problem! Register today to SAVE YOUR SPACE, and we’ll send you payment links before February 18.)

DONT MISS THE DEADLINE

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Sign up by February 18, 2025 to receive a BONUS 1-hour kickoff call with Reid Holmes! This exclusive session will help align your team, set clear objectives, and ensure your association maximizes its results.

BONUS CALL ON FEBRUARY 25 INCLUDES:

✅  A short, powerful, entertaining story about the power of clarity in communication from Reid

Special Guest sure to INSPIRE

2 to 3 detailed case studies to get the juices flowing

✅ Q&A session

✅ Assignment of pre-work for first training call (Don’t worry, it’s questions to think about in the shower so you can talk about it on the first call.)

Let’s make sure your REALTOR® association matters more than ever to its members.

Made with ♥ by Geneviève Rochon 

© Reid Holmes 2025