"Reid is relentless in his pursuit of the big idea. Whether he's working on a campaign himself or managing creatives, he doesn't settle." - Cari Kidd, Writer/Creative Director
Mayo Clinic Brand A first of its kind muilti-platform experience that allowed the unfamiliar to see Mayo Clinic through the eyes and words of those who've been there. It was the world's first digital social health network.
This Toro "Firebox" served to remind people at malls before winter of our Toro "S'no Risk" promotion. If it doesn't snow, you can return your snowblower for a refund.
Mayo Clinic Retail Experience A short case video for a multi-platform digital, social, mobile, augmented reality, experiential campaign we did for the opening of Mayo Clinic's "Health Experience" retail store at Mall of America.
Wellmark Blue Cross Blue Shield recently celebrated 75 years. We proposed a summer of activities and experiences to encourage healthier lifestyles. This campaign won Modern Healthcare IMPACT Gold for Integrated Campaign and “Best of the Blues” from the national BCBS Association.